Friday, August 14, 2009
Monday, August 3, 2009
Sunday, August 2, 2009
Design Brief
Design Brief
Aims:
- To develop a product that connects emotionally with a Gen-X Eastern suburbs male.
- To refine and style an existing product to appeal to this audience.
Target Audience:
- Age: 35-45
- Sex: Male
- Income: $150 000+
- Occupation: Executive roles/professionals
- Location: Eastern Suburbs and water-side suburbs
Customer Needs:
This group is goal orientated, they want something that either performs “the best” or exudes the utmost in class. The idea of an object as a status symbol is important in that it relates to their competitive nature. The user likes a sense of exclusivity to come with owning a product.
They are quality and status conscious. Products that are successful within this audience tend to mirror the groups self-image, that is, they reflect strength, performance, high class and style/taste.
Design Considerations:
This group often prefers modern classic styling and brands with a renowned heritage because these are the brands and the styles that have a lasting sense of class.
Aesthetics:
Particular products that this design may emulate may need to be at the lower end of the price scale for logistical reasons. A good example is a Gillette razor.
This razor uses much of the visual language of the aforementioned products. The lines are aggressive and “engineered” and the form reflects performance and functionality.
Colour is an extremely important element to this group. A large proportion of the products that specifically appeal to this audience have chrome, stainless steel finish or a black (gloss or matte) finish, occasionally with touches of gold. This reflects those aforementioned qualities of strength, high performance, class and style. The finish is also stripped back which appeals to this male’s no-fuss sensibility.
Further exploration into design details of successful products within this group include:
Design Objectives:
This product will be an interpretation of an existing product that imbues it with a strong sense of masculinity and power. It must feel and perform as a well-made and quality product. Subtle cues to the prestige of the product will serve to make this product look and feel exclusive.
Aims:
- To develop a product that connects emotionally with a Gen-X Eastern suburbs male.
- To refine and style an existing product to appeal to this audience.
Target Audience:
- Age: 35-45
- Sex: Male
- Income: $150 000+
- Occupation: Executive roles/professionals
- Location: Eastern Suburbs and water-side suburbs
Customer Needs:
This group is goal orientated, they want something that either performs “the best” or exudes the utmost in class. The idea of an object as a status symbol is important in that it relates to their competitive nature. The user likes a sense of exclusivity to come with owning a product.
They are quality and status conscious. Products that are successful within this audience tend to mirror the groups self-image, that is, they reflect strength, performance, high class and style/taste.
Design Considerations:
This group often prefers modern classic styling and brands with a renowned heritage because these are the brands and the styles that have a lasting sense of class.
Aesthetics:
Particular products that this design may emulate may need to be at the lower end of the price scale for logistical reasons. A good example is a Gillette razor.
This razor uses much of the visual language of the aforementioned products. The lines are aggressive and “engineered” and the form reflects performance and functionality.
Colour is an extremely important element to this group. A large proportion of the products that specifically appeal to this audience have chrome, stainless steel finish or a black (gloss or matte) finish, occasionally with touches of gold. This reflects those aforementioned qualities of strength, high performance, class and style. The finish is also stripped back which appeals to this male’s no-fuss sensibility.
Further exploration into design details of successful products within this group include:
Design Objectives:
This product will be an interpretation of an existing product that imbues it with a strong sense of masculinity and power. It must feel and perform as a well-made and quality product. Subtle cues to the prestige of the product will serve to make this product look and feel exclusive.
Saturday, August 1, 2009
some work from first semester....
Chicken Coop Project:
Sheet material project:
Southern Cross Packaging Awards:
Illustrator Work:
Sheet material project:
Southern Cross Packaging Awards:
Illustrator Work:
Thursday, November 13, 2008
Video Reflection: Designing Dream Machines
I found it interesting to see how the designers went about their job. I found that there was a lot of going back to the client and to the intitial brief and direction that was set out for the product. The video really highlights how important this is and how designers must forge a good working relationship with the client to understand what they want.
The marketability of the potential product was also highlighted as the driving factor behind the product.
It was interesting to see the different design techniques that the designers used for different occassions and thus that there is no real set out way to do something but its about doing the job with the best specific tool in the smartest way,
The marketability of the potential product was also highlighted as the driving factor behind the product.
It was interesting to see the different design techniques that the designers used for different occassions and thus that there is no real set out way to do something but its about doing the job with the best specific tool in the smartest way,
Friday, October 24, 2008
Treasuring Time: Thermochromatic Flower Pot
This flower pot was designed to treasure the coming and going of the seasons. To anyone with an interest or appreciation for plants there is a certain connection made with the earth through these cycles. This pot uses thermochromatic ink to give a fun visual cue to the temperature and therefore the seasons.
Most of the year round the stem design is only partly visible however in the hotter months the colour becomes more vibrant and the branches appear. On the hottest days of the year the blue branches will appear. As such this pot is for plants that like the heat such as sedum or sempivivum.
Ceramic pots and soil retain heat well, thus the fluctuations in heat will be smooth and therefore too the changes in the imagery.
The pot is designed to fit any small plastic pot from 15cm in diameter to 8cm in diameter. It suspends the pot 1cm in the air, allowing for a tray to be placed underneath if desired.
The design is also sustainable; the pot is stackable to make transporting efficient.
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