

This fold-up dustpan and brush set has a vast target market as budget products often do. Some likely people to buy this product include young people that have recently moved out of home, or into a new home; or anyone that would consider buying such a gift for said people (older relatives in particular). However because this would sell for less than a regular dustpan and brush it is also likely to be bought by anyone that performs the cleaning duties in their home or workplace. Ie. Independent people, therefore typically over 20)
If sent as a present there is a real sense of humor about receiving something so dry and boring; one can imagine sending this to their messy son or daughter when they have moved away from home. Also as the product comes flat it would be possible to print messages on the product to further complement the joke and give the product an endearing and personal dimension.
The Velcro tabbing is simple and effective to allow for ease of manufacture and assembly. Other stylistic elements were explored however they detracted from the functionality of the product