Designed by: Whirlpool Corporation
Colour: The Aspen Green colour is synonymous with flora and the environment (aspen is a type of willow tree) as well as being similar to a hospital green that evokes a perception of cleanliness.
Form: The bulbous form communicates that the capacity on the inside is large and thus it looks functional. The large see through door also emphasises this.
Form: The technological elements (the buttons and switches) are small so they’re not overwhelming or off putting. Rather the bulbous form and large door counteract this by appearing inviting and emphasizing ease of use.
Line: The teardrop line of the raised area that surrounds the door is natural and evokes imagery of cleansing water.
Form: The tear drop shape and raised area surrounding the door as well as the polished, see-through window draw the eyes away from the buttons which may be seen as a turn off. Light catches the raised surface around the window while the receding surfaces on which the buttons lay therefore move to the background.
Pattern: The ripple formation on the side of the washer similarly evokes water and nature.
Line: An interesting mix of subtle organic curves and strong sleek lines; it could be likened to many modern cars in this sense.
Balance: The overall form achieves a nice symmetry and the piece is thus attractive. Clever balance is created between the handle of the detergent tray on the left and the screen on the right which are mirrored on a diagonal plane to create a striking yet balanced appearance.
References:
http://www.idsa.org/IDEA_Awards/gallery/2008/award_details.asp?ID=780
http://www.whirlpool.com/content.jsp?sectionId=1042
http://www.appliancist.com/whirlpool-duet-washer-dryer-review-aspen.jpg
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