The design ethics that Starck wanted the young designers to demonstrate were somewhat lost. There was just a lot of fluff that watered down any interesting parts of the show and i didn't feel many of the designers stood out with originality or skill. What could have made an interesting show would have been showing the development of a product or exposing the design process of a really talented designer.
Sure, he threw out a few cliche terms - sustainability which he is "increasingly obsessed with," social ethics, democratic, relevance - because he thinks there are too many products in the world, but these are all ideas we have heard before, again and again. Furthermore these ambitious ethical philosophies could barely become relevant due to the products that the designers were generally pitching. The feasibility of the products became the main talking point of the show and it basically became a tiring look at a 1st year studio class.
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