Sunday, August 23, 2009
Thursday, August 20, 2009
Saturday, August 15, 2009
Audio Spotlighting
To complicate things i found the perfect technology for my alarm clock that unfortunately detracts from my original light based concept.
This tech enables sound to be directed to a specific place and its application as an alarm clock that doesnt wake a sleeping partner is perfect.
This tech enables sound to be directed to a specific place and its application as an alarm clock that doesnt wake a sleeping partner is perfect.
Saturday in Design
Fortunately I live in Surry Hills and could walk around to a few of the showrooms during Saturday in Design, despite being tied down with work. I visited Artemide on Cleveland St, then Warehouse 625 and then the studios on Flinders St. While it was a good incentive to get me to see some of these showrooms, i had already seen half of them. I have to admit the studio space in Warehouse 625 which is usually empty was nice to finally explore, and the free food was a bonus. There was a student who won the chance to show her piece on Flinders st and it was inspiring talking to her about it. Otherwise i felt the whole event was geared to interior designers and architects where companies were simply marketing in over-drive for the event. There were some inspiring and beautiful pieces but all in all it was a bit of a wank and i was embarrassed to wear the bright orange lanyard around the streets of Surry Hills (though i did have the option of catching a mini-bus the 200 metres up South Dowling!)
Friday, August 14, 2009
Alarm Clock development
I saw a light by Edo in Surry Hills today which could help me solve my problem (switching the alarm clock to an upright stance)
it looks very sharp. the light is a row of LEDs that shine from a strip cut out of the bottom of the horizontal tube.
If i went with a similar shape i am thinking i could put the clock face on the vertical section so that its read sideways and therefore easily read when in bed. I then have to figure out how you will read the time easily when your upright......
on a side note there was this awesome studi italia lamp there too which you move with a magnet from outside the glass.
it looks very sharp. the light is a row of LEDs that shine from a strip cut out of the bottom of the horizontal tube.
If i went with a similar shape i am thinking i could put the clock face on the vertical section so that its read sideways and therefore easily read when in bed. I then have to figure out how you will read the time easily when your upright......
on a side note there was this awesome studi italia lamp there too which you move with a magnet from outside the glass.
Monday, August 3, 2009
Sunday, August 2, 2009
Design Brief
Design Brief
Aims:
- To develop a product that connects emotionally with a Gen-X Eastern suburbs male.
- To refine and style an existing product to appeal to this audience.
Target Audience:
- Age: 35-45
- Sex: Male
- Income: $150 000+
- Occupation: Executive roles/professionals
- Location: Eastern Suburbs and water-side suburbs
Customer Needs:
This group is goal orientated, they want something that either performs “the best” or exudes the utmost in class. The idea of an object as a status symbol is important in that it relates to their competitive nature. The user likes a sense of exclusivity to come with owning a product.
They are quality and status conscious. Products that are successful within this audience tend to mirror the groups self-image, that is, they reflect strength, performance, high class and style/taste.
Design Considerations:
This group often prefers modern classic styling and brands with a renowned heritage because these are the brands and the styles that have a lasting sense of class.
Aesthetics:
Particular products that this design may emulate may need to be at the lower end of the price scale for logistical reasons. A good example is a Gillette razor.
This razor uses much of the visual language of the aforementioned products. The lines are aggressive and “engineered” and the form reflects performance and functionality.
Colour is an extremely important element to this group. A large proportion of the products that specifically appeal to this audience have chrome, stainless steel finish or a black (gloss or matte) finish, occasionally with touches of gold. This reflects those aforementioned qualities of strength, high performance, class and style. The finish is also stripped back which appeals to this male’s no-fuss sensibility.
Further exploration into design details of successful products within this group include:
Design Objectives:
This product will be an interpretation of an existing product that imbues it with a strong sense of masculinity and power. It must feel and perform as a well-made and quality product. Subtle cues to the prestige of the product will serve to make this product look and feel exclusive.
Aims:
- To develop a product that connects emotionally with a Gen-X Eastern suburbs male.
- To refine and style an existing product to appeal to this audience.
Target Audience:
- Age: 35-45
- Sex: Male
- Income: $150 000+
- Occupation: Executive roles/professionals
- Location: Eastern Suburbs and water-side suburbs
Customer Needs:
This group is goal orientated, they want something that either performs “the best” or exudes the utmost in class. The idea of an object as a status symbol is important in that it relates to their competitive nature. The user likes a sense of exclusivity to come with owning a product.
They are quality and status conscious. Products that are successful within this audience tend to mirror the groups self-image, that is, they reflect strength, performance, high class and style/taste.
Design Considerations:
This group often prefers modern classic styling and brands with a renowned heritage because these are the brands and the styles that have a lasting sense of class.
Aesthetics:
Particular products that this design may emulate may need to be at the lower end of the price scale for logistical reasons. A good example is a Gillette razor.
This razor uses much of the visual language of the aforementioned products. The lines are aggressive and “engineered” and the form reflects performance and functionality.
Colour is an extremely important element to this group. A large proportion of the products that specifically appeal to this audience have chrome, stainless steel finish or a black (gloss or matte) finish, occasionally with touches of gold. This reflects those aforementioned qualities of strength, high performance, class and style. The finish is also stripped back which appeals to this male’s no-fuss sensibility.
Further exploration into design details of successful products within this group include:
Design Objectives:
This product will be an interpretation of an existing product that imbues it with a strong sense of masculinity and power. It must feel and perform as a well-made and quality product. Subtle cues to the prestige of the product will serve to make this product look and feel exclusive.
Saturday, August 1, 2009
some work from first semester....
Chicken Coop Project:
Sheet material project:
Southern Cross Packaging Awards:
Illustrator Work:
Sheet material project:
Southern Cross Packaging Awards:
Illustrator Work:
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